This Is the Rise of the Musclebuilder
Build muscle. Build life. Brick by brick.
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We believe in a healthy and sustainable lifelong path to reclaiming our fire and forging bodies that actually work.
This isn’t a phase. This isn’t a hobby.
It’s a lifestyle. It’s a calling. It’s what we do.
We’re done with gimmicks, ego-lifting, fad diets, and social media circus acts.
No more bullsh*t.
We’re here to build—for real, for good, for life.
Meet Brickwall
They used to call me scrawny—now they call me Brickwall.
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I’m Eric—but you can call me Brickwall.
I wasn’t always Brickwall, though. Growing up I was skinny, and in my teens I was 150 lbs soaking wet at 6’1″. I played basketball and lifted here and there, but it was never serious.
In my 20s, I jumped between workouts, never sticking with anything long enough to see results. Aside from some noob gains, I stayed stuck in fit-ish limbo.
This limbo continued into my early 30s. I trained hard—but never got great at anything. I was eating too little, moving too much, and spinning my wheels. I was pretty fit, sure, but something was missing.
Around 35, it hit me: I didn’t want to just be fit…I wanted muscle. It’s what I wanted all along—I just wouldn’t admit it.
So I ditched the general approach, focused on hypertrophy—and surprise: I got bigger. I got more aesthetic. I got stronger. But I also felt better. My joints stopped hurting. My energy surged. I became more capable, more confident, more me.
Turns out muscle is the holy grail. Imagine that.
Now I help men do the same—build muscle, reclaim their fire, and live like it matters.
Why Brickwall?
Besides sounding totally badass, there are a few reasons behind the name.
For starters, a friend once told me I was “built like a brick wall.” It stuck.
A brick wall is strong, resilient, and unshakable—qualities you need to build muscle. Or build anything, really.
I also believe everything worth building happens brick by brick. Big, strong, resilient walls aren’t built in a day. Neither are powerful physiques.
Plus, let’s be real—it’s a little ridiculous. And in a sea of sameness, that helps me stand out.
Bottom line?
It fits. And it says everything about who I am—and what I help men become.
What I Live By
👉 Muscle first, life improves. Everything improves. Build muscle, and everything else gets better. 💪
We’re Just Getting Warmed Up. You Ready to Roll?
Here’s what’s next:
More coming soon.
Brick by brick.
-Brickwall