Friction isn’t the enemy.
It’s a tool.
Remove it, and things get easier.
Add it, and things get harder.
Use it deliberately.
Want to train more? Put your shoes by the door. Keep the kettlebell in sight. Make the gym the closest option. Remove friction.
Want to scroll less? Log out of the apps. Put the phone in another room. Make distraction inconvenient. Add friction.
Most people rely on willpower.
We design environments.
We don’t ask ourselves to be stronger. We make the right action easier—and the wrong action harder.
Friction shapes behavior whether you notice it or not.
So stop fighting it.
Start using it.
Remove friction from what builds you.
Add friction to what breaks you.