It has to have a purpose. A job to do.
If it ain’t helping, it’s out.
If it’s not fueling the battle or pushing the mission forward—it’s out.
Too many guys consume things that don’t help.
Worse, they consume things that actually hurt.
Most obvious? Food.
The blood sugar spikes. The lab-made ingredients with names you can’t pronounce. The empty calories with zero nutrition.
A perfect recipe for looking, feeling, and performing like trash.
That morning donut and coffee…what’s it doing for you, brother?
It’s killing you. Your fire. Your drive. Your life.
Now with that being said—there is one small exception.
You can have that junk sometimes—as a treat.
But treat means rare, earned, and intentional.
They’re not meals.
They’re not fuel.
They’re not part of your battle plan.
Musclebuilders can enjoy a little every day—if the foundation is built on power foods that work for you.
So stack your plate with foods that have earned their place, and make everything pull its weight.
The Week’s Post Loadout
7/7/25 | How the Musclebuilder Eats | Nutrition
Fueling up and providing building blocks for the Musclebuilder.
7/10/25 | Sleep Like a Beast, Grow Like a Monster: The Incredible Importance of Sleep for Musclebuilding | Sleep
A deep dive into the incredible importance of getting your zzz’s.
7/12/25 | Don’t Be That Guy at the Gym: The Camper and the Flitterer | The Brickpile
A tongue-in-cheek breakdown of two very interesting gym species.
Something to Ponder
How much are you leaving on the table—physically, mentally, spiritually?
Most men are running at 60% (or lower). What if you turned that dial and cranked it up to 100%? Why not crank that dial?
See You In the Arena
This week is just about over. Next week is just about here. Let’s keep building.
Brick by brick.
-Brickwall