I’m reading Shoe Dog right now.
And one thing that hits early?
Relentless persistence.
Keep going.
When you want to quit. When things look bleak. When it feels like it’s not going to work.
Keep going.
I’ll be honest…
In the past, I’ve been a quitter.
I’ve walked away from things too early.
Now, some of those decisions were right.
You should try things. Test. Explore. Find your path.
But not all of them.
Some of them?
I quit because I was being weak. Because it got uncomfortable. Because it got hard.
Don’t be that guy.
Don’t be the man who folds the second things stop being easy.
Yes—cut what isn’t right for you.
But what is right for you? What matters?
What you know—deep down—is part of your mission?
That’s where most men fail.
They quit right before it starts to pay off.
What stood out to me about Phil Knight wasn’t just his success…
It was how many times things went wrong.
Doors slammed. Deals fell through. Money got tight. Pressure stacked.
He had every reason to quit.
And almost did—multiple times.
Imagine if he did.
No Nike. No impact. No legacy.
Just another guy who almost had something.
That’s the difference.
Not talent. Not luck.
Staying in the fight.
So if you’re in it right now—
If it’s hard…
If it’s slow…
If it feels uncertain…
Good.
That’s part of it.
Keep going.
Builder Principle
When it gets hard…
That’s when it counts.
Keep going.
Something to Ponder
Did you quit something that mattered?
Or are you thinking about quitting right now?
Be honest.
Was it truly the wrong path…
or did it just get hard?
See You In the Arena
This week is just about over. Next week is just about here. Let’s keep building.
Brick by brick.