I wanted updates on apartments, but kept getting emails about $500,000 homes.
I’m not in the market for a $500,000 home.
These emails aren’t helpful to me—they’re noise.
Baseball updates are noise to a football fan.
Parenting articles are noise to someone without kids.
Dating advice is noise to a married man (you’d hope).
Relevance is key. Pinpoint.
Relevance is mercy for your time and a multiplier for your results.
Cut the noise. Lock the target. Stack the bricks.
I unsubscribed from the mailing list.