I love websites.
I’ve loved them ever since I built my first one back in 2015 (remember FTP? 🤣), and I’ve built several since then.
Over the years, I’ve visited thousands of websites.
Some have made me stop and think, “Wow.”
Others have made me wonder if the owner actually wanted people to leave.
This post is just for fun—a collection of everything I’ve noticed that can make a website really, really bad.
Even if you’ve never built a website, you’ll recognize a few of these. If you’ve spent any amount of time on the internet, you’ve experienced them.
So…
You want to build a terrible website?
Here’s how.
- Stuff it with ads. The more, the better. We love ads.
- Have three different things pop up the moment someone arrives. Don’t let them actually see the website first.
- Make it look fantastic on a desktop…and terrible on a phone. It’s not like anyone uses smartphones.
- Hide important information. We’d rather spend ten minutes looking for what we came for.
- Use font so small people need binoculars.
- Clutter every page with as much stuff as possible.
- Make it slow enough for someone to brew a pot of coffee while it loads.
- Don’t make your links look like links. Can I click this? One of life’s great mysteries.
- Link to irrelevant, low-quality, or questionable websites. Guilty by association.
- Treat security like it’s optional. Everybody, come on in!
- Pick colors that have absolutely nothing to do with your brand. Better yet, pick ten of them.
- Use fonts that are “creative” instead of readable. Is that an I or an L?
- Use colors with almost no contrast. My eyes thank you.
- Add photos and videos simply because you can. Bonus points for cheesy stock photos.
- Set your videos to autoplay at full volume. Nothing says “welcome” like getting yelled at.
- Never proofread anything. Typos? Run-on sentences? Questionable punctuation? Bring it on.
- Use HUGE blocks of text. Everyone loves reading walls of text.
- Make every page look different. Consistency is overrated.
- Skip the About page. We don’t need to know who’s behind this website.
- Skip the Contact page. A true one-sided conversation.
- Ask visitors to sign up for your newsletter before they’ve even read a sentence. That’s definitely how trust works.
If you do all that…
Congratulations.
You’ve built a website people can’t wait to leave.
The funny thing is that good websites usually aren’t complicated.
They’re fast.
They’re clear.
They’re easy to navigate.
They respect the visitor’s time.
Whether you’re building a business website, a portfolio, or a personal blog…
…or you’re just someone who uses websites…
Remember this:
Your website isn’t for you. It’s for the people using it.